Official ICHEP what???

Yes, what the say is true: ICHEP2010 has launched an official blog to cover the conference and signed up the cream of the blogosphere (including John Conway, Tommaso Dorigo, Micheal Schmitt). This is going to be an interesting experiment. ICHEP is a bi-annual series conferences with long tradition, probably the largest event in the field of high-energy physics. Blogging, on the other hand, is by many considered a subversive activity to which the most appropriate response is malleus maleficarum. ICHEP's initiative might be the first attempt on this scale to bring together these old and new channels of scientific communication. We'll see what happens...

So, I will be a part of it too (even if one might have expected they would pay me for *not* blogging about ICHEP, given my reputation ;-) July is going to be fun.